The Marketing of 'The Soloist'!

The Soloist was a generally unsuccessful film. After failing in America it came to England with a similar reception. One of the main reasons for this was the advertising for the film.

The American release for the film was put back from November 2008 to April 2009. This was so Universal could spent more of its final marketing money on advertising for films such as The Curious Case of Benjamin Button and Revolutionary Road. This also meant that these films had more of a chance at winning Oscar awards. So instead they decided to put an advert for The Soloist in the show instead.

A ban on film adverts in the Oscar show was lifted with the idea it wold be the prime way to show a film to the film loving audience whilst getting money for the industry, after the economy fall. The advert created to appear on television was specifically aimed at middle-aged women and cost $1.4 million. This advert was the main downfall in the marketing of the film, as it would not reach the wide audience of the Oscars or the huge population of America.